Happy Tails

Healthy, organic & pawsitively delicious

Happy Tails is an online pet food brand dedicated to delivering healthy and irresistibly delicious meals for cats and dogs. With a commitment to quality and nutrition, Happy Tails creates recipes that are crafted with care, using only natural, wholesome ingredients that pet parents can trust. Guided by the belief that every tail deserves to wag with joy, Happy Tails makes feeding time a celebration of the love we have for our furry friends.

This project combines a playful and heartwarming aesthetic with a focus on health and quality. Centered around a palette of salmon pink, vibrant orange, mustard yellow, and a lovely deep green, the brand identity evokes a sense of warmth, trust, and natural goodness. Custom hand-drawn illustrations of various cat and dog breeds add a personal, charming touch that resonates with pet lovers. These elements come together across packaging, web design, and marketing materials to create a cohesive and inviting brand that celebrates the joy of healthy, happy pets.